The business community and private foundations have strategic capabilities that can help more girls get a chance at education and at a better life.

The Girls’ Education Awareness Program (GEAP) provides pathways for leveraging business and foundation expertise and other assets in marketing, communications, advocacy and related areas to deliver targeted, context-sensitive messages to community leaders, girls and their families.

Messages are focused on changing underlying harmful social norms that keep girls from school and learning. The same capabilities that are effective in reaching customers, selling products and building brands can be applied to bringing about change in the norms and behaviors that keep girls from school.